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WHAT IS VISUAL IDENTITY?
Your name, your tagline, your company logo or personal monogram. As one of the most valuable marketing tools, our goal is to work with you to build your brand identify.
WHY IS BRANDING IMPORTANT?
Your brand is the sum total of the perception and experience of others towards you or your business. Brand identity is the face, personality and the values espoused by your image or your business.
it is time to Elevate your image. we will work with you to curate professionAL, personalized stationery sets [business cards, letterhead, email signatures, website], a vital tool for your image.
YOUR BRAND SHOULD DEFINE THE “YOU”
Branding is not just about your logo, but what your business represents. Your identity is represented in every marketing facet of your business, from your social media presence, your stationery sets to the client experience. Your brand captures the essence of your image, sending a message to others your value in investment for yourself and your business. How you want to be perceived by others -- that is your brand.
WHAT SHOULD YOUR BRAND ACCOMPLISH?
Deliver a clear message
Credibility
An emotional connection with your audience
Generate loyalty and goodwill
Motivate your audience to invest in you
YOUR BRAND SIGNIFIES YOUR INTENT
Tell your story, be genuine in your business and in your practices. Your audience will recognize these traits and will want to invest with you.
SET YOURSELF APART WITH YOUR BRAND
How will you set yourself apart from others? Establishing your brand and credibility, allows you to offer your audience a valid reason to invest in you. People prefer to associate with someone with a polished, credible and reputable brand.
BUILD TRUST WITH YOUR BRAND
Building a brand helps determine how your first few customers perceive the quality of your services. As your audience gets to know and understand you better, they will develop trust. Build your trust through your social media presence, placing yourself as an expert in your industry, encouraging your audience to keep coming back.
HARNESS THE POWER OF EMOTIONS WITH YOUR BRAND
Emotions, not logic, are what drives people to make purchasing decisions. Humans love stories, concepts and ideas that touch on the emotional strings, creating a brand loyalty.
Think about all those ads, combined with universal experiences and emotions, building an indelible emotional connection. People connect through engaging storytelling, which in turn engage's with their subconscious mind, building an emotional bridge between the story and your brand.
Engaging in the emotional aspect with your brand will remain universally relevant, especially now more than ever, when we have but a few milliseconds to emotional engage with our audience.